The 28th edition of the RECMA - Research company evaluating the media agency industry Network Diagnostics Report has been released! Havas Media remains 1st place in LATAM from the previous report; increasing sharply over three years, 2nd place in EMEA, 1st place in Top 5 Europe, 1st place in Western Europe; up from 2nd in previous report, and named "Dominant" in 8 countries! This latest diagnostics report is based on the evaluation of 684 agencies in 45 markets based on 19 criteria, leading to a marketing index that goes beyond the activity volume or financial results. Congratulations to our network for these esteemed rankings and a major shout out to our agencies in France, Mexico, Germany, Colombia, Spain, Singapore, Peru, and Argentina for receiving the highest "Dominant" market ranking! #OneHavas #HavasProud #HavasFamily #RECMA2024
About us
Havas Media Network, part of Havas, consists of two global media networks: Havas Media and Arena Media. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. Our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geolocal, and social media across 150 countries worldwide. We believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client’s target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. We believe that more meaningful media can help build more meaningful brands.
- Website
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http://www.havasmedianetwork.com
External link for Havas Media Network
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Digital Marketing, Content Marketing, Sports Marketing, Performance Marketing, Data Management, Social Media, Mobile Marketing, Search (Paid and Organic), Entertainment, Programmatic Trading, Consumer Research, Events & Experiential, and media buying
Locations
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Primary
200 Hudson Street
New York, NY 100137, US
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29/30 quai Dion Bouton
Puteaux 92817, FR
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HKX Building
3 Pancras Square
London, N1C 4AG, GB
Employees at Havas Media Network
Updates
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Havas Media Network reposted this
Google's delay of the deprecation of third-party cookie last month was the latest of many extensions since the tech giant's plan to phase out cookies in Chrome was first announced in 2020. However, make no mistake, third-party cookies' days are numbered. In a new OpEd for The Media Leader, CSA's own Jamie Seltzer shares perspective on how this delay presents an opportunity for marketers and brands to fine-tune solutions and implement a robust cookieless strategy. Read more below to learn how by adapting, innovating, and testing multiple solutions, the industry can property prepare for the day when the cookie is finally gone for good. https://lnkd.in/e24f9XHX
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J-4 ! La première édition de « The Future of Sport Media », organisée par The Media Leader FR en partenariat avec Havas Media Network, approche à grands pas. Nous vous donnons rendez-vous mardi 21 mai prochain dès 8h30 dans l’auditorium du Groupe Les Echos-Le Parisien. Il reste quelques places, inscrivez-vous dès maintenant ⬇ Laurent Broca Stéphane Guerry yves del frate Théophile TEURCQ Hommel-Viktorovitch Dimitri Vincent Boucheron François Quairel Frederic Degouy Alexandre HIRIART Elisa Rouget
👟🤺🏐 Rendez-vous mardi dès 8h30 pour la première édition de The Future of Sport Media Paris organisé par The Media Leader FR Programme complet et inscription 👉 https://lnkd.in/guuvYMg3 Avent Media | groupe Olyn - CANAL+ BRAND SOLUTIONS - Havas Media Network - Integral Ad Science - Les Echos Le Parisien Médias
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Havas Media Network reposted this
In the latest episode of Harvard Business Review's IdeaCast, "Tech at Work: How the End of Cookies Will Transform Digital Marketing,", co-host and tech editor Juan Martinez started off the podcast by imaging how marketers are feeling about third-party cookie deprecation. "If I were a digital marketer, I'd be panicking right now," Juan shared. "For the average person, this is not going to matter very much, but for the digital marketer, this is going to be a game changer. CSA's own Jamie Seltzer had the opportunity to sit down with Juan and Thomas Stackpole to provide perspective on the phase out. While she agrees it's a game changer, she sees an opportunity, not a reason to panic. "Cookies sort of made us lazy," Jamie shared. "Without a third-party cookie, it forces us to step back and think about what are the best media experiences for our consumes that help not just sell a product, but help build loyalty and brand love." Checkout the full podcast for Jamie's perspective on cookie-less alternatives, her three pieces of advice for clients navigating this shifting space, and even her favorite cookie joke.
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🥬 Advertising can play a key role in the transition and transformation of our society through its power to influence. It is therefore the strength of our profession and its more responsible act that will raise awareness of the need for a greener society and enable us to chart a course for the decarbonization of our industry. Our client Orange has clearly understood that, after having initiated this approach with its national campaigns, wanted to use our proprietary technology 𝗛𝗮𝘃𝗮𝘀 𝗖𝗮𝗿𝗯𝗼𝗻 𝗜𝗺𝗽𝗮𝗰𝘁 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗼𝗿 to measure the emissions of its Orange Cyberdefense campaign in 8 European countries as well as South Africa. It's possible to propose a decarbonization trajectory, while piloting the Media and Business KPIs, because eco-responsibility must go hand in hand with media efficiency. To achieve this, we have activated 6 digital platforms: Meta (Facebook), X, LinkedIn, Youtube, Twitch and Threads. 🤔 We must therefore draw several learnings from this large-scale campaign, which was broadcast over two waves in France, Germany, the UK, Belgium, the Netherlands, Norway, Sweden, Denmark and South Africa: 𝟭.We have presented the carbon result by country and then by platform. The result is a substantial difference between some countries. Indeed, the calculator takes into account the energy used and when the majority of energy comes from coal, the carbon footprint is much more consequential. 𝟮.Concerning the platforms, some of them diffuse massively, others require more or less heavy formats and, at the end all this has an impact... 💡 In light of the points mentioned above and beyond the length of the videos, we have proposed quick wins: 𝟭. reducing the weight of videos considerably reduces the carbon impact: note that this reduction can be done without degrading quality 𝟮. A video will always be heavier than an animated film or photos. Heavier weight would result in higher carbon emission 𝟯. With regard to the previous two points, we have proposed partners and technical solutions that will substantially reduce the carbon footprint of campaigns Anne Imbert, VP Brand, Advertising and Sponsorship: "At Orange, we are committed to ever more responsible communication campaigns. We're already mature in terms of eco-design and eco-production, and now we're making a commitment to distribution thanks to the Havas Carbon Impact Calculator". Pascale Autret l Caroline Guillaumin l Alexandra Melloul l Imane Nachit l Geoffroy Sirven-Vienot l Severine Nubel l Thierry Joly l Nicolas de Vulpian l Berke Berberoğlu l Emma Venard l Oriane Marteau l Margot Ledun l AGENCE79 l Benjamin Duong l Kévin SAINTE-ROSE l Basile Ribard
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As marketers, one of the greatest challenges can be balancing our passion for being on the forefront of creativity with the appropriate caution and controls to ensure innovation is being approached in a compliant, ethical, and effective manner. This principled approach is all the more imperative when it comes to AI's impact on marketing, which is being adopted at a breakneck pace and influencing every facet of our industry and lives. In a new OpEd for MediaPost, Dan Hagen shares perspective on how Havas Media Network is approaching AI through the principles of effectiveness, agnosticism, and responsibility to ensure we deliver for our clients, people, and the public. Read the complete piece below: https://lnkd.in/es585hJX
A Principled Approach To AI
mediapost.com
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Last week, the Havas México Village held an All Staff meeting in Mexico City to celebrate Havas' 30th anniversary! 🎈 With special guest and Chairman of Havas Media Network, Alfonso Rodés Vilà, the entire village gathered to hear about the company's long history, new business wins, and exciting awards across the village. Watch highlights from the event below! #HavasProud
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Havas Media Network reposted this
Global CEO, Havas Media Network | Chairman, Havas North America Village | Building Meaningful Brands by Investing in Media that Matters | Ethical Advertising Advocate | Media Planner at Heart
It was a pleasure to sit down with Delshad Irani of CNBC-TV18 while on the ground at Havas Media Network India last month. Together we talked about how our Meaningful Media philosophy has evolved over the past years, as well as the issues facing our industry in India and across the world and how we can continue to make media a dynamic and rewarding career for our people. You can find the complete video at the link below. https://lnkd.in/eVPV8Ejg
#MediaDialogues | Peter Mears, Global CEO - Havas Media Network, and Chairman, Havas North America Village, is a passionate advocate of the Meaningful Media philosophy. Mears decoded what that means for brands in today’s complex and fragmented media age, in a special interview with Storyboard18’s editor Delshad Irani. He also addressed the new wave of in-housing sweeping across the ad industry and what the industry must do to stop the talent bleed. Watch the full conversation on Media Dialogues With Storyboard18 on: Saturday @ 2:30 PM Sunday @ 10:30 PM
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Congratulations Havas Media Network Italy on achieving Gender Certification with DNV! Havas believes in equal opportunities, treatment, and rights for all individuals, regardless of gender, and this recognition is a concrete testament to the results achieved to date in Italy. #GenderEquality #GenderCertification #HavasProud
La parità di genere è il fondamento di una società sana. Havas crede nell'uguaglianza di opportunità, trattamento e diritti per tutte le persone, indipendentemente dal genere. L'obiettivo del percorso intrapreso da tempo dall’azienda è abbattere stereotipi e promuovere l'integrazione, consentendo a ciascuno di realizzare appieno il proprio potenziale. Siamo fieri di condividere l'impegno tangibile di Havas nella lotta contro le discriminazioni di genere. La Certificazione di Genere UNI/PdR 125:2022 rilasciata da DNV a tutte le società del Network in Italia è una testimonianza concreta dei risultati raggiunti ad oggi: un tassello di un percorso che coinvolge tutte le persone e che continueremo a promuovere. Approfondisci qui https://lnkd.in/d_yy5wNn. #ParitàDiGenere #CertificazioneDiGenere #HavasProud #DNV #BusinessAssurance #ManagementSystem Massimo Alvaro, Havas Life Milan, Havas Milan, Havas PR Milan, Nohup | A Havas Company
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Congratulations Uday Mohan and Ramachandran Venkatasubramanian on their elevations to guide the growth of Havas Media Network and Havas Play in India!
🌟 Big congratulations to Uday Mohan and Ramachandran Venkatasubramanian on their well-deserved promotions to COOs! Their dedication and excellence have been pivotal to our growth. Cheers to many more milestones ahead! #HavasProud Havas | Havas Media Network | Havas India Rana Barua | Mohit Joshi -- MoJo | Pritha Mitra Dasgupta https://lnkd.in/dbaNSQnS
Havas Media Network India elevates Uday Mohan and R. Venkatasubramanian as chief operating officers
storyboard18.com